Dashboard Overview
The Notifly analytics dashboard is at Analytics in the dashboard. What you see depends on your plan — Free merchants see overview stats and a channel breakdown, Basic adds demand analytics, and Pro adds conversion tracking, channel performance, subscriber growth, and XLSX export.
Overview stats — all plans
Section titled “Overview stats — all plans”The top row shows four summary cards covering your store’s all-time data:
| Metric | What it means |
|---|---|
| Total Notifications | Number of products added to Notifly, with active and paused counts |
| Total Subscribers | Unique subscriber records, broken down by verified, unverified, and unsubscribed |
| Active Subscriptions | Current active subscriptions across all products and channels |
| Total Deliveries | All-time notification sends, broken down by sent and failed |
Usage summary — all plans
Section titled “Usage summary — all plans”Below the overview stats, the Usage Summary card shows your current billing period’s message usage — how many notifications have been sent, your plan limit, and how many days remain in the period.
If notifications were blocked due to hitting your quota limit, a warning banner appears here with a count of blocked sends.
Channel breakdown — all plans
Section titled “Channel breakdown — all plans”The Channel Breakdown table shows subscriptions and deliveries split by email, SMS, and WhatsApp. This gives a quick read on which channels your customers are using.
Product demand — Basic and above
Section titled “Product demand — Basic and above”The Product Demand table shows your top products ranked by subscriber count. For each product it shows:
- Number of unique subscribers waiting
- Current price
- Potential revenue (subscribers × current price)
- Trigger type (back-in-stock, price drop, or both)
This helps identify which out-of-stock or high-priced products have the most pent-up demand.
Conversion stats — Pro only
Section titled “Conversion stats — Pro only”Pro merchants see a second row of summary cards showing performance over the last 30 days:
| Metric | What it means |
|---|---|
| Recovered Revenue | Total product revenue from orders attributed to a notification |
| Conversions | Number of orders placed within 7 days of receiving a notification |
| Conversion Rate | Conversions divided by successful deliveries |
| Avg Order Value | Average order value of converted purchases |
Conversions by product — Pro only
Section titled “Conversions by product — Pro only”The Conversions by Product table breaks down conversions and recovered revenue per product for the last 30 days, including a per-product conversion rate.
Channel distribution and success rates — Pro only
Section titled “Channel distribution and success rates — Pro only”Two side-by-side cards show channel-level detail for the last 30 days:
- Channel Distribution — percentage of sends per channel with a visual bar
- Channel Success Rates — sent vs failed counts and success rate percentage per channel
Subscriber growth — Pro only
Section titled “Subscriber growth — Pro only”A line chart showing new subscribers added per day over the last 30 days.
Export reports — Pro only
Section titled “Export reports — Pro only”Pro merchants can export analytics data to Excel using the Export Reports button in the top-right corner. See Exporting to Excel for details.